Pioneering, visionary, electrifying.

Shot with natural light exclusively the task was to capture the notion of the world's fastest electrically-powered series production vehicle manifest in an urban habitat.

"Electricity no longer flows. It drives."

Commercial for the 2014 Mercedes-Benz SLS AMG Coupé Electric drive. A visual interpretation by K-Effects and Sabotage Films in collaboration with Illuminagic Motion Pictures & Film Productions.